MINDWORKS PLAYREEL

WE MAKE GREAT THINGS HAPPEN

And this feels great! It is the reason for us to wake up
in the morning and drive to work. And the reason for you to love us!

PHILADELPHIA

...WITH EVERYTHING

  • #VIDEO
  • #3D ANIMATION
  • #INTERACTIVE
  • #FMCG
THE INGREDIENTS
OF SUCCESS
FAMOUS HOSTS, AN INTERACTIVE PLAYER AND... FUN!

Finding an ingredient that doesn’t taste good with Philadelphia Cream Cheese? That’s a challenge! Users could search for themselves in an interactive player and get different video results & recipes.

PHILADELPHIA

...WITH EVERYTHING

  • Over 10,000 keywords matched with videos.
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REGION OF PELOPONNESE

“MYTHICAL PELOPONNESE”

  • #3D ANIMATION
  • #VIDEO
  • #LOGO
  • #TOURISM
"Π" FOR PELOPONNESE
ALL THAT PELOPONNESE HAS TO OFFER IN A LOGO.

The letter "Π" is the first letter of the Greek word for Peloponnese and it is featured in the Region’s new logo. Using exquisite 3D animation, in this logo presentation, "Π" transforms into all that this mythical destination has to offer.

REGION OF PELOPONNESE

“MYTHICAL PELOPONNESE”

  • With real ancient monuments 3D replicas!
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ZEWA

"THE BIG ROLL DEBATE"

  • #360
  • #EVENT
  • #VOTING
  • #FMCG
THE BIG ANSWER
THE RIGHT WAY TO HANG THE TOILET PAPER IS...

Which is the proper way to hang the toilet paper? Over or under the roll?
Zewa Deluxe Big Roll was set to find out, through a 360o campaign including youtube videos, a physical event, live broadcast and a mini-site were people could vote on their preferred orientation!

ZEWA

"THE BIG ROLL DEBATE"

  • "Toilet paper orientation" has its own wikipedia entry!
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